“Train people so they can leave, lead them so they don’t want to.”

Sales Managers

Transform your team into an elite sales force

As a Sales Manager you want to feel in sync with your sales team. Confident in each individual’s capacity to deliver for your customers and for your organisation.

When you have this level of confidence and trust in your team, your role then becomes more about mentoring your staff and supporting their individual paths to growth. Your relationships are characterised by mutual respect and support. You seek solutions to problems together and look to share in each other’s success.

This level of cooperation transforms your sales teams’ numbers, multiplies your market share, and catapults your business into a new level of success.

You feel in control. And your success is talked about … Often leading to bigger opportunities and career advancement.

This isn’t just wishful thinking. I know, because this is the effect I’ve had working with sales teams across businesses of all shapes and sizes. Learn more in my case studies here.

But often, caught up in the urgent demands of each new day, it’s hard to know where to focus your energies to develop your team.

I can work with you and your team to give you


Certainty about what your team is doing—and how they are doing it


Confidence in your team’s ability to sell on value, not price


The tools to help your team to understand the effect of discounting on profit


The key drivers that ensure your teams sales results make you proud

Mentoring for Sales and Business Development Managers

Investing in your own professional development is an excellent way to gain more control of your sales team and their performance. I work with you to tailor a program that expands your knowledge and skills—helping you to become a more effective leader. As a mentor, many of the breakthroughs my clients experience are the result of having an experienced ‘sounding board’ to help guide them.

Helping you to recruit the right staff

One of the single most important decisions in any business is appointing the right staff.

Get this right and your new people can have a multiplier effect on not only results but also your career. Or conversely, get it wrong and your business can go backwards—burning cash, morale, and market share.

I have worked with businesses of all shapes and sizes to advise on their recruitment processes, participate in selection panels, and to help appoint the perfect candidate for their organisation.

“If you want to go fast, go alone. If you want to go far, go together. ” African Proverb

My programs are all based on best practices that I have tried, tested and perfected during my 30 years in B2B sales and business management. I have distilled down the most important, practical lessons and behaviours into my programs – insights and actions that have an immediate impact on your sales and revenue capabilities.

Charlie Pidcock