Everyone is a Salesperson with Dr Paddy Pidcock

In today’s episode of Sales Stories Raw and Real we speak with my father, Dr Paddy Pidcock. Dad was a doctor in regional New South Wales town and I grew up with him saying to me;

“Everyone is a salesperson; even a doctor”.

We talk a lot about:

  • Building rapport 25 times a day, 6-7 days a week, for more than 25 years.
  • Listening for content, inflexion and body language to ensure a diagnosis that saves someone’s life.
  • The power of intuition and the importance of keeping your mind open.
  • Trust vs Terminology – avoiding the technical traps that you may fall into by using language that is easy for people to understand.
  • Reading people – insights into human behaviours/reactions.
  • Nature vs Nurture – personal and professional development through making the most of what cards you are dealt in life.
  • Improving commercial acumen by learning from failures and experiences.

Charlie Pidcock