Ideal Customer Criteria

In my online program B2B Selling in the Covid19 World & Beyond I’ve been sharing sales best practice and tips and lessons around how to build a strategic sales process.

A key part of building your strategic sales process is mapping your Ideal Customer Criteria, or some call it persona.  Essentially a clear vision of who your customers are and who you best serve –  I wanted to share mine with you.

Charlie Pidcock

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