About Charlie

‘Never let sales get in the way of the conversation.’

Hi, I’m Charlie, sales coach, mentor and advisor.

I’ve spent over 30 years in sales, on the frontline as well as recruiting, training and managing teams. Nowadays, I’m a specialist sales coach, sharing everything I’ve learned doing sales for companies big and small, public and private.

My vision is to live in a world where people love what they do, are proud of who they are and are empowered to achieve their sales goals.

A relationship-based approach

As you might guess from that quotation above, I’m all about relationship selling – building connections for the long term. Great sales people don’t just close the deal, they nurture long term relationships with their customers, so they get the business, keep the business and grow the business.

There are steps in the sales process, which I can teach you. Techniques to move the sale along. Systems and processes to run a team effectively. But at the heart of it, there are people selling to people. To increase sales and profitability, it’s essential to understand and develop your people so that they can sell in the way which works for them. As a sales coach, that’s what I excel at.

Working with me

Whether you’re a sales professional, running a sales team or running the business, if you’re ready to invest in developing more effective sales, I’d love to help.

My B2B Selling Made Simple course is where most people start. For ongoing support, I run Mastermind groups for sales professionals and sales team leaders.

I also work with business owners and sales leaders to transform the entire sales function within a business. These projects are customised to your specific business needs. They may include

  • recruiting and inducting new sales executives
  • sales training
  • acting as sales coach and mentor to existing or new team members
  • developing sales management and leadership

There’s more to life than work

My career is dedicated to developing sales skills in individuals and creating better sales organisations for those people to work in. I have a life outside work too, and I’m just as committed to growing people in that life. My guiding principles are:

  • My family’s health and welfare are my number one priority
  • I feed on the love of my family and friends
  • Is there a better way?
  • I’m totally responsible for everything that happens to me
  • It’s not what happens to you but how you handle it that matters
  • Always leave someone better off than you found them
  • Pay it forward
  • Everyone was created equal and everyone needs a break
  • Enjoy the beauty the world has to offer every day even in the smallest of ways.